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Doug McAlister is the founder of The Bravo-Zulu Consulting Group, LLC.  BZG focuses on helping CPG and Food Service manufacturers develop profitable sales and  marketing programs which will enable them to compete in the Military channel. BZG Consulting is also working on a project (Vets2Execs)  to help veterans succeed in the civilian business workplace when their military service is complete.Doug McAlister, Founder and CEO, Bravo Zulu Consulting Group

Doug has worked with the military resale system for the past 21 years at Coca-Cola and Procter & Gamble.  Prior to his military sales career, he was a top ranked sales manager at Procter & Gamble managing the food and beverage businesses in the Southeast, Midwest and West coast.  Doug’s reputation as a talent identifier and people developer has allowed him to train and develop high performing sales managers for CPG companies around  the U.S.  His last sales team at Coca-Cola was the most diverse in the entire National Sales group and Doug credits much of the team’s success to the team’s ability to accept and try different approaches developed by this group. 

During his 11 years at Coca-Cola, Doug  led a global retail and food service business with over 300 direct and indirect reports that generated $450MM+/year.  The Coca-Cola Military team was known for delivering results (volume and GP business plan delivered 9 out of 11 years).  He also became a leader in the industry and served 2 terms as American Logistics Association Board Chairman.  He also developed a strong working relationship with the Coca-Cola Bottling system which allowed Coca-Cola to offer national programming to the resale system—a first in the DSD industry! 

While at P&G, Doug served as Sales Merchandising Manager for the Military Sales team.  He worked with the Defense Commissary Agency and A.C. Neilsen to develop the first comprehensive study of shopper behavior and preferences in the military channel which led to major strategic changes for DeCA.  Other highlights of Doug’s P&G career were leading the Food and Beverage Division’s Kroger business and assuming the role of Sales Manager for Cheer detergent. Connect to Doug McAlister's LinkedIn page

Prior to his sales and marketing career, Doug was an assistant football coach at DePauw University and a Naval Officer serving on board the U.S.S. Robert L. Wilson (DD 847) as First Lieutenant and the U.S.S. Procyon  (AF 61) as Gunnery Officer. 


  • B.A. DePauw University, Greencastle, IN  1969

  • M.A. Teaching, DePauw University, Greencastle, IN  1973

Honors and Awards:

  • Awarded American Logistics Association Lifetime Achievement Award (2010).

  • Awarded International Food Service Executive Association Award Of Excellence (2008).

  • Elected To American Logistics Association Board Of Directors  (10/2003).

  • Chairman Of  ALA Annual Convention Committee  (2004)

  • ALA Treasurer  (2004)

  • Elected Chairman Of American Logistics Association Board Of Directors -- 2 Terms  (11/2005-10/2007)

  • Invited To Testify Before The U.S. House Of Representatives Committee On Armed Services
    About Military Benefits in 2006 and 2007.

Civic activities include:

  • Former Member Of DePauw University Alumni Board Of Directors

  • Member Of DePauw University Varsity "D" Association Board Of Directors

  • Former Member Of Georgia USO Board Of Directors

  • Former Chairman Of The American Youth Foundation Advisory Board

  • Former Member Of Georgia Cystic Fibrosis Board Of Directors

  • Former Youth Football Coach

Doug has been married for 41 years to Nancy McAlister, they enjoy  two children (Maggie and Tom), and  3 grandchildren who live, work and grow in Southern California.